They Tried To Scam Me – How I Find Credit Card Fraud

Someone is doing something shady here, and we're gonna find them out Hey, what's up? So I'm having a busy day today a lot of stuff going on we're having some meetings with true Vani to try and figure out Some product ingredients sourcing we had to get our new daily vlog up for today And if you didn't see yesterday's vlog you need to watch it We go into the jungle and find a magic Bell It's dense But today, I noticed that I got an alert from someone telling me that someone was sharing one of my courses illegally on some Blackhat forum and it's interesting because this product has never been shared before Outside of our customer base, so it's kind of compelling like how did this happen well we actually just sold this product to people within the past couple of weeks and This forum post was put up about a day ago So I'm about to have a conversation with one of my team members if we can see Who purchased this product within the last week or so to see if we can figure out who bought the product and now is? Illegally distributing the product

Do you have any idea who could be? Right now you said he had a few different IPS did we check every IP address Got'em I think it's this person there this person is saying they're using a credit card with the billing address in Texas and The IP address they purchased from is in South Africa this person Alright I had to change it up I don't usually spend this much time trying to route out fraud In our company and the reason why is because we don't get that much of it We might get one fraudulent transaction for every 500 and at the end of the day we're not shipping physical products to people so there's no hard cost of a fraud if we were in the business of actually sending a computer to someone fraud detection becomes even more important But today I wanted to do it for a couple of reasons because I know many people who watch this do have hard costs associated with fraud Also, it's kind of obnoxious To know that someone is stealing your work or taking advantage of you, so I want to kind of share quickly How we find most of our fraud the first thing is we just track the purchase And what I mean by track the purchase is look at the IP address of the person who's purchasing put it in a reverse geolocation thing where you could turn an IP address into an approximate location and Then compare that to the billing address In our experience you could find most fraud cases just by This little trick of using the IP address to find where people are in the world and see if it matches the billing address Now it's not all cases of fraud But that's usually a good indicator to start looking there The second thing that you can do is we always require people give us a phone number on every purchase and The reason why is because if they want to buy something from us, they're not they're giving us a credit card number Why would they be scared to give us a phone number to you know you might see that? when you ask people for more data like names addresses and stuff that kind of lowers conversion rates, and maybe it does but We like to get a phone number Because it just helps us connect with the customer one more way and also What are we able to contact the customer about the order the phone number is a good thing to have in our experience fraudulent transactions? almost always give fake phone numbers Or they give a phone number to some random place in the world I remember one time we found the fraudulent transaction that gave us a phone number to a McDonald's Obviously wasn't the right phone number stuff like that starts happening It's usually another sign the third thing we look for in fraud is abnormal transactions If things just look normal They're acting normal You don't want to go look for something, right? You don't know look if there's nothing happening but if all of a sudden If you've run an online store and all of a sudden you get a massive order that you've never seen before Don't celebrate yet a firm believer that if it looks too Good to be true it it might be too Good to be true Just double-check at which point That's when you start double-checking this sort of stuff so those are three ways we kind of rat out fraud that said I Mentioned that I don't personally spend my time on this stuff I did today because I knew it would be entertaining I knew it would create some drama, and I know it would make a good vlog episode But it also gives me an opportunity to tell you why I don't spend my time on that you know

We've got lawyers I've got team members that can follow up with this stuff But the reason why I don't spend my time on that because I believe The big difference between those who fail and those who succeed comes down to one little thing And that little thing is Successful people spend their time where they find maximum opportunity Think about that What do you have to gain from routing out one fraudulent transaction you might take a couple of hours You could save one transaction That's the extent of the win one transaction what if you spend your time on creating a remarkable video a New piece of sales content a new way to acquire customers forging a new deal reaching out to five potential people to feature you this could lead to Hundreds of transactions all right maybe not hundreds ten transactions You're better off putting your time where you have the potential for maximum opportunity and successful people do that all the time It's not a fact I was in the coffee shop earlier today, and I overheard a conversation between An entrepreneur who's just starting their business and they were asking for advice from someone else The someone else seemed to be the expert, then there is the new business owner And they kept asking silly questions they kept asking questions about branding design S Corp or LLC Do I need business cards they kept asking these questions about their business, and I'm just sitting there like I wanted to interrupt no Stop You're starting a new business you got to answer two questions What are you selling where the sales coming from that's it? Successful people know where to put their time that has maximum opportunity When I started socialtriggers I had a horrible web design doesn't mean I don't like web design I like web design I think good web design Helps set you apart I think professional video sets you apart crazy thumbnails sets you apart but in the beginning It's not always that important Get some sales first move the needle focus on the things that have the maximum opportunity So even though today, we were able to find this fraudulent transaction, and we disabled their access I'm probably never gonna do that again? I'm going to leave that to my team and I'm gonna go back to creating great videos like this one I Want to try to come up with a viral video, that's gonna make you want to share Because that's where the opportunity is So if you like this video do me a favor like this channel like the video Subscribe to my channel hit the notification bell, you know I got a god

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